Reports & Analytics
Unit Performance - See Which Rentals Perform Best
Unit performance reports show revenue, bookings, utilization, and health scores for each rental unit. Identify your top performers and find opportunities to improve underperforming units.
See how each rental unit contributes to your business. Identify top performers, find improvement opportunities, and make data-driven inventory decisions.
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Unit Performance Table
Key Metrics Per Unit
| Unit | Revenue | Bookings | Utilization | Health |
|---|---|---|---|---|
| 24ft Bennington | $3,200 | 12 | 78% | A |
| 22ft Party Pontoon | $2,800 | 10 | 72% | A |
| Yamaha WaveRunner #1 | $1,400 | 15 | 65% | B |
| Sea-Doo Spark | $900 | 12 | 55% | B |
| Single Kayak (x5) | $600 | 40 | 45% | C |
Column Definitions
| Column | What It Shows |
|---|---|
| Revenue | Net revenue from this unit |
| Bookings | Number of completed rentals |
| Utilization | % of available time booked |
| Health | Overall performance grade |
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Understanding Health Scores
Grade Scale
| Grade | Meaning | Action |
|---|---|---|
| A | Excellent performer | Maintain, consider raising prices |
| B | Good performer | Minor optimizations possible |
| C | Average performer | Review pricing and marketing |
| D | Underperforming | Needs attention |
| F | Poor performer | Urgent review needed |
How Health Score Is Calculated
Health score combines: - Revenue contribution (40%) — How much the unit earns - Utilization rate (35%) — How often it's booked - Turnover rate (25%) — How frequently it rents
Improving Health Scores
For low-scoring units: 1. Review photos and description 2. Check pricing competitiveness 3. Analyze booking patterns 4. Consider promotions 5. Get customer feedback
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Revenue by Unit
Top Revenue Generators
Bar chart showing revenue contribution:
24ft Bennington ██████████████████████ $3,200
22ft Party Pontoon ████████████████████ $2,800
Yamaha WaveRunner #1 ██████████ $1,400
Sea-Doo Spark ██████ $900
Single Kayak (x5) ████ $600Revenue Concentration
Understand if revenue is concentrated or distributed:
| Metric | Value |
|---|---|
| Top unit % of revenue | 35% |
| Top 3 units % | 78% |
| Units earning >$1K | 3 |
High concentration = Risk if top units are unavailable Wide distribution = More resilient business
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Utilization Analysis
Utilization by Unit
| Unit | Available Hours | Booked Hours | Utilization |
|---|---|---|---|
| 24ft Bennington | 200 | 156 | 78% |
| 22ft Party Pontoon | 200 | 144 | 72% |
| Yamaha WaveRunner #1 | 200 | 130 | 65% |
Utilization Benchmarks
| Rate | Assessment |
|---|---|
| 80%+ | Excellent—consider adding inventory |
| 60-80% | Good—healthy demand |
| 40-60% | Average—room for improvement |
| Under 40% | Low—needs attention |
Improving Utilization
For low-utilization units: - Weekday discounts - Package deals - Featured placement on booking site - Better photos/descriptions
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Turnover Rate
What Is Turnover?
Average number of rentals per unit per week.
Turnover = Bookings ÷ Weeks in PeriodTurnover by Unit
| Unit | Monthly Bookings | Weekly Turnover |
|---|---|---|
| Single Kayak | 40 | 10.0 |
| Yamaha WaveRunner | 15 | 3.8 |
| 24ft Bennington | 12 | 3.0 |
Interpreting Turnover
- High turnover = Frequent, shorter rentals (kayaks, jet skis)
- Low turnover = Fewer, longer rentals (pontoons, multi-day)
Both can be profitable—context matters.
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RevPAUH by Unit
Revenue Per Available Unit Hour
RevPAUH = Revenue ÷ Available Hours| Unit | Revenue | Avail. Hrs | RevPAUH |
|---|---|---|---|
| 24ft Bennington | $3,200 | 200 | $16.00 |
| 22ft Party Pontoon | $2,800 | 200 | $14.00 |
| Yamaha WaveRunner | $1,400 | 200 | $7.00 |
Higher RevPAUH = More efficient revenue generation
Improving RevPAUH
- Increase utilization (more bookings)
- Increase pricing (higher rates)
- Both together = maximum impact
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Fleet Comparison
Performance by Fleet
| Fleet | Units | Revenue | Avg Utilization | Avg Health |
|---|---|---|---|---|
| Pontoon Boats | 3 | $7,800 | 73% | A |
| Jet Skis | 2 | $2,300 | 60% | B |
| Kayaks | 5 | $600 | 45% | C |
Fleet Insights
- Which fleet types perform best?
- Where should you invest in new equipment?
- Which fleets need marketing focus?
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Individual Unit Details
Click any unit to see detailed performance:
Unit Detail View
24ft Bennington Pontoon
| Metric | Value | Trend |
|---|---|---|
| Revenue (30 days) | $3,200 | ↑ 8% |
| Bookings | 12 | ↑ 2 |
| Utilization | 78% | ↑ 5% |
| Avg Booking Value | $267 | → 0% |
| Cancellation Rate | 5% | ↓ 2% |
Revenue Breakdown
Base rental: $2,800 (87%)
Add-ons: $320 (10%)
Fees: $80 (3%)Booking Pattern
When this unit is booked: - Peak: Saturday 10am (most popular) - Slow: Tuesday-Wednesday - Avg lead time: 8 days
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Taking Action on Data
For Top Performers (A/B)
- Protect capacity — Ensure availability
- Consider price increase — Demand supports it
- Replicate success — What makes them popular?
For Average Performers (C)
- Enhance marketing — Better photos, descriptions
- Adjust pricing — May be too high or low
- Bundle opportunities — Package with add-ons
For Underperformers (D/F)
- Investigate cause — Why isn't it booking?
- Promotional push — Discounted rates to generate interest
- Quality check — Is equipment condition an issue?
- Retirement decision — Replace if improvements fail
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Exporting Unit Data
Export unit performance for analysis:
Per-Unit CSV includes: - Unit name and fleet - Revenue and bookings - Utilization and vacancy - Health score and grade - RevPAUH and turnover
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