Reports & Analytics
Revenue Reports - Track Your Rental Income
Revenue reports show your gross and net income, trends over time, breakdown by category (rentals, add-ons, fees), and day-of-week patterns. Access from Dashboard > Bookings > Reports.
Revenue reports help you understand where your money comes from, spot trends, and identify opportunities to grow your rental business.
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Revenue Metrics
Gross Revenue
Total amount charged to customers before refunds.
Includes: - Base rental charges - Add-on revenue - Location fees - Taxes
Example breakdown: @@FENCE0@@
Net Revenue
Gross revenue minus refunds.
Gross Revenue: $15,450
Refunds: -$800
─────────────────────────
Net Revenue: $14,650This is your actual earned revenue.
Net After Fees
What you keep after platform and processing fees.
Net Revenue: $14,650
Platform fees: -$1,465
Processing fees: -$450
─────────────────────────
Net After Fees: $12,735---
Revenue Trend Chart
The line chart shows revenue over your selected date range.
Reading the Chart
- X-axis: Time (days, weeks, or months)
- Y-axis: Revenue amount
- Lines: Different revenue types (toggleable)
Available Series
| Series | What It Shows |
|---|---|
| Gross | Total charged |
| Net | After refunds |
| Add-ons | Add-on revenue only |
| Location | Location fee revenue |
Toggle series on/off by clicking the legend.
Spotting Trends
- Upward trend: Business is growing
- Downward trend: Investigate causes
- Spikes: Holidays, events, promotions
- Dips: Slow periods, weather, issues
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Revenue Breakdown
By Category
See where revenue comes from:
| Category | Amount | % of Total |
|---|---|---|
| Base rentals | $12,000 | 78% |
| Add-ons | $1,800 | 12% |
| Location fees | $600 | 4% |
| Taxes | $1,050 | 6% |
By Fleet
Compare revenue across your fleet types:
| Fleet | Revenue | Orders | AOV |
|---|---|---|---|
| Pontoon Boats | $8,500 | 25 | $340 |
| Jet Skis | $4,200 | 35 | $120 |
| Kayaks | $1,950 | 65 | $30 |
By Unit
See which specific units generate the most:
| Unit | Revenue | Bookings | RevPAUH |
|---|---|---|---|
| 24ft Bennington | $3,200 | 12 | $45/hr |
| 22ft Party Pontoon | $2,800 | 10 | $40/hr |
| Yamaha WaveRunner #1 | $1,400 | 15 | $35/hr |
RevPAUH (Revenue Per Available Unit Hour) is RecSystems' fleet efficiency metric — the rental industry equivalent of the hotel industry's RevPAR. It combines pricing and utilization into one number. Learn more about RevPAUH →
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Day-of-Week Analysis
Revenue by Day
Bar chart showing weekly patterns:
Monday: ████░░░░░░ $1,200
Tuesday: ███░░░░░░░ $900
Wednesday: ███░░░░░░░ $950
Thursday: █████░░░░░ $1,400
Friday: ████████░░ $2,100
Saturday: ██████████ $2,800
Sunday: █████████░ $2,400Insights
- Peak days: When you earn most
- Slow days: Opportunities for promotions
- Patterns: Typical weekly rhythm
Taking Action
If weekdays are slow: - Create weekday discounts - Target local customers - Offer corporate rentals
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Seasonal Patterns
Month-over-Month
Compare revenue across months to understand seasonality:
| Month | This Year | Last Year | Change |
|---|---|---|---|
| May | $18,500 | $16,200 | +14% |
| June | $28,400 | $25,100 | +13% |
| July | $35,200 | $31,800 | +11% |
Year-over-Year
Same month comparison removes seasonality:
"July 2026 revenue is up 11% compared to July 2025"
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Payment Method Distribution
Doughnut chart showing how customers pay:
Credit Card: 72%
Debit Card: 18%
Gift Card: 6%
Manual (Cash): 4%Why It Matters
- High cash percentage may indicate local/walk-in customers
- Gift card usage shows marketing effectiveness
- Card type affects processing fees
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Add-On Revenue
Add-On Performance
| Add-On | Revenue | Attach Rate |
|---|---|---|
| Cooler with Ice | $1,200 | 35% |
| Damage Waiver | $800 | 25% |
| Tube Rental | $600 | 18% |
| Fuel Package | $400 | 12% |
Attach Rate
Percentage of bookings that include this add-on.
Low attach rate opportunities: - Feature more prominently - Bundle with rentals - Train staff to mention
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Refund Analysis
Refund Summary
| Metric | Value |
|---|---|
| Total Refunds | $800 |
| Refund Count | 5 |
| Refund Rate | 3.2% |
| Average Refund | $160 |
Refunds by Reason
Understanding why refunds happen:
| Reason | Amount | Count |
|---|---|---|
| Cancellation | $500 | 3 |
| Weather | $200 | 1 |
| Service issue | $100 | 1 |
Reducing Refunds
- Clear cancellation policies
- Weather protection options
- Quality service delivery
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Revenue Goals
Setting Targets
Compare actual revenue to goals:
Monthly Goal: $30,000
Actual: $28,400
Progress: ████████░░ 94.7%Pacing
See if you're on track throughout the period:
"15 days into the month, you've earned $14,200. You're pacing to hit $28,400—94.7% of your $30,000 goal."
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Tips for Growing Revenue
Increase Utilization
More bookings = more revenue - Fill slow days with promotions - Extend seasonal availability - Add popular timeslots
Increase Average Order Value
More revenue per booking - Promote add-ons - Encourage longer rentals - Offer premium units
Optimize Pricing
Capture more value - Weekend premiums - Holiday pricing - Dynamic pricing rules
Reduce Leakage
Keep more of what you earn - Lower cancellation rates - Reduce no-shows - Efficient refund policies
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Exporting Revenue Data
Export for accounting or deeper analysis:
- CSV — Raw revenue data by date
- Excel — Full workbook with breakdowns
- PDF — Executive summary
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Related Articles
Need more? Search the live help desk or email wecare@recsystems.com.