Discounts & Coupons - Create Promotional Codes

Promotional codes drive bookings and reward customers. Create percentage-based coupons or fixed-amount discounts for marketing campaigns, special events, or loyal customers.

Types of Promotional Codes

Coupons (Percentage Off)

Reduce the price by a percentage.

Example: - Code: SAVE15 - Value: 15% off - $300 rental → $255 (saves $45)

Best for: - General promotions - Social media campaigns - Partner referrals

Discount Codes (Fixed Amount)

Reduce the price by a set dollar amount.

Example: - Code: 25OFF - Value: $25 off - $300 rental → $275 (saves $25)

Best for: - Specific dollar savings - "First booking" offers - Fixed promotional value

Creating Promotional Codes

Step 1: Go to Gift Cards

Navigate to Account → Gift Cards in the navbar.

Step 2: Create New

Click Create or use the wizard and choose the type: - Coupon — Percentage discount - Discount Code — Fixed amount

Step 3: Configure

For Coupons:

For Discount Codes:

Step 4: Save

Click Save to create the promotional code.

Code Naming Tips

Make It Memorable

- SUMMER20 (summer, 20% off)

- WELCOME10 (new customer, $10 off)

- BOAT25 (boat rental, 25% off)

Keep It Simple

- Short and easy to type

- Avoid confusing characters (0/O, 1/l)

- ALL CAPS is standard

Include the Value

- SAVE15 (15% off)

- 25OFF ($25 off)

- HALF50 (50% off)

How Discounts Apply

Pre-Tax Application

Discounts reduce the subtotal before tax:

Rental:              $300.00
Discount (SAVE15):   -$45.00
─────────────────────────────
Subtotal:            $255.00
Tax (8%):             $20.40
─────────────────────────────
Total:               $275.40

Multiple Items

Percentage coupons apply to the entire cart subtotal. Fixed discounts reduce the total by the set amount.

Customer Experience

Applying a Code

1. Customer adds rentals to cart
2. Finds "Have a promo code?" field
3. Enters the code
4. Clicks Apply
5. Discount appears in total

What Customers See

──────────────────────────────
Subtotal:        $300.00
Promo: SAVE15    -$45.00
──────────────────────────────
New Subtotal:    $255.00

Invalid Codes

If a code doesn't work, customer sees: - "Invalid code" — Code doesn't exist - "Code expired" — Past expiration date - "Code already used" — One-time code depleted

Promotional Ideas

Welcome Discount

Code: WELCOME Type: Fixed, $20 off Use: New customer acquisition

Seasonal Sale

Code: SUMMER25 Type: Coupon, 25% off Dates: June - August Use: Peak season promotion

Early Bird

Code: EARLYBIRD Type: Coupon, 15% off Use: Advance booking incentive

Flash Sale

Code: FLASH30 Type: Coupon, 30% off Dates: 24-48 hours only Use: Fill last-minute availability

Referral Reward

Code: FRIEND10 Type: Fixed, $10 off Use: Word-of-mouth marketing

Social Media Exclusive

Code: INSTA20 Type: Coupon, 20% off Use: Instagram followers only

Managing Codes

Viewing Active Codes

Go to Account → Gift Cards in the navbar to see all codes: - Code name - Type and value - Expiration date - Usage count

Editing Codes

Click on a code to edit: - Change expiration date - Update value (affects future use only) - Deactivate if needed

Tracking Redemptions

Monitor code performance: - How many times used - Revenue impact - Which campaigns work best

Code Restrictions

One Coupon Per Checkout

By default, customers can use one percentage coupon per checkout. This prevents stacking multiple coupons.

Gift Cards Stack

Credit-based gift cards work with coupons: - Apply coupon (reduces subtotal) - Apply gift card (reduces amount due)

Configure Stacking

In settings, you can control: - Allow multiple discount codes - Allow combining coupons with discounts

Best Practices

Set Expiration Dates

- Creates urgency

- Limits long-term exposure

- Enables campaign measurement

Unique Codes for Campaigns

- Track which marketing works

- FACEBOOK10 vs GOOGLE10

- Measure ROI per channel

Test Before Promoting

- Create the code

- Do a test booking

- Verify it works correctly

Communicate Clearly

- Code requirements

- Expiration dates

- What it applies to

Troubleshooting

Code not working

- Verify spelling (exact match required)

- Check expiration date

- Confirm code is active

- Review any minimum requirements

Wrong discount amount

- Percentage vs. fixed confusion

- Check actual code value

- Review what code is applied

Customer can't find promo field

- Usually in cart or checkout

- May need to expand section

- Clear labeling helps

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Related Articles: - Understanding Pricing - Gift Cards Overview - Dynamic Pricing Rules