Google Analytics Integration - Track Your Traffic

Track visitor behavior on your booking site with Google Analytics 4 (GA4). Understand where customers come from, how they browse, and what drives bookings.

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What You'll Need

Before starting, make sure you have:

• Google Analytics 4 property — Create one at analytics.google.com
• GA4 Measurement ID — Starts with "G-" (e.g., G-ABC123DEF)

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Setup Steps

Step 1: Get Your Measurement ID

1. Log into Google Analytics
2. Go to Admin (gear icon)
3. In the Property column, click Data Streams
4. Click your web stream (or create one)
5. Copy the Measurement ID (starts with G-)

Step 2: Connect to RecSystems

1. In RecSystems, go to Account → Account Info → Integrations
2. Click Configure next to Google Analytics
3. Paste your Measurement ID
4. Click Save

Step 3: Verify Tracking

1. Visit your booking site
2. In Google Analytics, go to Reports → Realtime
3. You should see your visit appear
4. Tracking is working!

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What Gets Tracked

Automatic Tracking

RecSystems automatically sends these events to GA4:

Ecommerce Data

Purchase events include:

User Properties

When customers are logged in: - User ID is set (database ID, not personal info) - Enables cross-device tracking in GA4

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Setting Up Conversions

In Google Analytics

1. Go to Admin → Events
2. Find the purchase event
3. Toggle Mark as conversion ON
4. Purchase events now count as conversions

Tracking Marketing Campaigns

Use UTM parameters in your marketing links:

https://yourdomain.com/book?utm_source=facebook&utm_medium=cpc&utm_campaign=summer

GA4 automatically picks up these parameters.

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Useful GA4 Reports

Traffic Acquisition

See where visitors come from: - Reports → Acquisition → Traffic acquisition - Shows sources: organic, paid, direct, referral

Conversion Analysis

Track booking performance: - Reports → Engagement → Conversions - See conversion rate by source

Ecommerce Reports

Revenue and transaction data: - Reports → Monetization → Ecommerce purchases - Revenue by item, transaction details

User Flow

How customers navigate: - Explore → Path exploration - See common paths to booking

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Privacy Settings

Privacy Settings

RecSystems handles privacy in these ways:

Do Not Track

RecSystems backend analytics respects browser Do Not Track (DNT) settings: - Server-side analytics checks DNT headers - When DNT is enabled, backend tracking is disabled

Note: The GA4 script itself loads as standard Google Analytics. For complete DNT compliance, you may want to implement a cookie consent solution.

Cookie Consent

If you need cookie consent banners for GDPR compliance: - Add your own consent management solution - GA4 tracking will respect consent state

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Troubleshooting

Not Seeing Data

Check: - Measurement ID is correct (G-XXXXXXXXXX format) - You're looking at the right GA4 property - Wait 24-48 hours for historical reports (realtime should be instant) - Ad blockers may prevent tracking

Realtime Shows Nothing

Check: - Visit your booking site in a different browser - Disable ad blockers temporarily - Verify the Measurement ID matches

Purchase Events Missing

Check: - Complete a test booking - Check Reports → Realtime → Events - Look for purchase event - Ensure the booking completed fully (payment processed)

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Advanced Setup

Google Tag Manager

If you prefer using Google Tag Manager:

1. Don't enter Measurement ID in RecSystems
2. Add GTM container to your site via custom code
3. Configure GA4 tag in GTM
4. More control over what's tracked

Custom Events

RecSystems sends standard events. For custom events: - Use Google Tag Manager - Or contact support for custom tracking needs

Multiple Properties

You can only set one Measurement ID in RecSystems. For multiple GA4 properties: - Use Google Tag Manager with multiple GA4 tags - Or send data to one property and create filtered views

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Settings Reference

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Related Articles

• Integrations Overview
• Reports Overview