AOV
Average Order Value is a bundle problem.
AOV benchmarks differ by boats, powersports, golf carts, e-bikes, and kayaks. Add-on bundles are how operators lift it without raising the hull rate.
AOV by vertical, not by vibes
Comparing a kayak shop to a pontoon marina is how you set impossible targets. Stay inside the category, then look at extras.
Average Order Value moves at checkout
Would You Like Tubes belongs in the booking flow. The dock is too late and too awkward.
Understanding the mix
Deposits, duration presets, and transparent fees also change AOV. Measure the whole ticket, not just the unit line.
Focused operator journeys
Start with the workflow you need to fix.
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